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Corporate iDENTiTY


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32 replies to this topic

#1
Huruyami

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(I hope this is in the right spot, please move if it's not >__< )

After being a fan of NiGHTS for years and years, I've started to notice businesses and brands and such that capitalize everything but "i" like in NiGHTS. I think its kind of amusing, but it could be because I'm a huge dork. Has anyone else seen these, or am I the only one who notices miniscule things like that? lolol

Post your findings~

(here's one:)
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gotta love honda.

#2
Kamui

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Lol, I thought I was the only one who noticed things like that.

My college was doing some kind of silly promotion for this magician, and the sign said 'ITS MAGiC!'. I don't know if it was a mistake or if they did it on purpose to try and catch people's attention(people like me. XD ).


#3
TRiPPY

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Oh hell yes lol, i support this thread fullheartedly because I too am a giant dork.

#4
Huruyami

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XD I'm glad to know that I'm not alone in this. I'll post more findings as I stumble upon them~

#5
Penelopi

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I've noticed this on a lot of stuff, too, particularly gadgets/tech/electronics stuff. My guess is that, since the iPod came out, lowercase i's have become the cool hi-tech trend for names/titles.

#6
TRiPPY

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Comedian EDDiE iZZARD spell his name like so, yes.

#7
Noctourne Wonderland

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A new years celebration- FiRST NiGHT! :)

#8
Nemoide

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I just started working at CVS (a drug store chain) and in the orientation video they tell you to remember "SKiLL".

#9
andersam

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They also write there point card promotions as "Earn STRiPES"
XD Hooray for last minute dinner plans

#10
Huruyami

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andersam, is it weird that I just now started having a huge craving to go to T.G.I FRiDAYS now? XD

#11
Noctourne Wonderland

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They also write there point card promotions as "Earn STRiPES"
XD Hooray for last minute dinner plans



andersam, is it weird that I just now started having a huge craving to go to T.G.I FRiDAYS now? XD


I've wanted to go there too! NiGHTS fan telepahy? :P

#12
MagicPickleFairy

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At the college that I'm going to this September, there is a club called, "Gaming Information Network." I was talking about the college's clubs on a Facebook group supporting future students of the school. Then a person referred to the Gaming Information Network as, "GiN." I found it funny since it is a club for different type of gamers, including video gamers.

#13
Zero-Shift

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I agree with Penelopi on this. I'm willing to bet lower case i's have become trendy thanks to iPods.

#14
Huruyami

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I agree with Penelopi on this. I'm willing to bet lower case i's have become trendy thanks to iPods.



Thats possible, but I don't know. iPod has the lowercase I but the only capital letter is the P. The style of capitalization I'm referring to is having everything in caps but a lowercase I. So iPod doesn't fall into that category, but that does make sense. Who knows?

#15
Noctourne Wonderland

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I don't know about iPod being the source of lowercase i becoming popular. I think that the lowercas i NiGHTS thing is more applicable to something with all capitals, as said above, and it's really a decorative thing. In all capitals, I looks often like "l," a lowercase L, and "i" makes it a more distinc letter, and like in NiGHTS, you can make the i fancy.

P.S.- what does the i in iPod stand for?

#16
infractus

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Noctourne - I think it started all with the release of the iMac and Mac's general flaunty presence in the market of advertising. Not sure if their use of the i was meant to stand for something, or if they were trying to upstage the sales of PC's and PC-related components.

There are a few places around town that use the lowercase 'i' in their advertising, but I don't have pix or references off hand.
(if it counts, I usually write our specials and other things at the restaurant I work at with lowercase i's just to see if anyone picks up on it)

#17
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The "i" in "iPod" stands for internet, as with the iMac.

#18
Huruyami

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that's pretty weird for it to be internet. I read about the ease of access to the internet on imacs, but only here recently have ipods been granted internet access. oh well, who knows.

#19
Penelopi

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that's pretty weird for it to be internet. I read about the ease of access to the internet on imacs, but only here recently have ipods been granted internet access. oh well, who knows.

Maybe because you had to hook them up to your computer/internet to download songs?
I've never had an iPod, though, so I don't know much about these things...

#20
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Horray for total of topic-ness.

Now to hijack this somewhat back to the orignal topic, I saw someone at a college near me in a jacket with the ignatious font. I had to hurry to a conference on river quality (fun! :) ), so I couldn't read what they had on the jacket. At least we know that NiGHTS is subliminally taking over the world! Muahahaha! :P

#21
ViCE

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I run into this ALL THE TIME. (It's very annoying when you're at school and some presents a presentation and all the titles are caps except the i.... And you stop paying attention at that point due to NiGHTS-ness.)

#22
iLLViLLAiN

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When I first saw that INSiGHT I had to look again because I thought it said "The NiGHTS is here." I was like "Oh snap SEGA is making another NiGHTS and this time they ain't playin around with the marketing." But no I looked again and it was just a car haha.

Sadly I haven't found much of the lowercase "i" except for on a few people's usernames throughout the web. I had a similar experience with Zelda games though in which I started noticing triforces all over the place but that's for another topic.

#23
Noctourne Wonderland

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When I first saw that INSiGHT I had to look again because I thought it said "The NiGHTS is here." I was like "Oh snap SEGA is making another NiGHTS and this time they ain't playin around with the marketing." But no I looked again and it was just a car haha.

Sadly I haven't found much of the lowercase "i" except for on a few people's usernames throughout the web. I had a similar experience with Zelda games though in which I started noticing triforces all over the place but that's for another topic.

The same thing happened to me! INSiGHT sounds like a fanmaren's name...

It's not capitialisation, but I saw a Blue Chip Bus Line (or something like that) in Hollywood. I was tempted to get on and say "I'd like to go to the Ideya Palace!" :wub:

#24
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While sitting in my computer corner, yes - literally a corner - I saw my finacee's rack of CD's. I hadn't actually obtained a physical copy of Pink Floyd's Piper at the Gates of Dawn, and he had it sitting right there. Took out the case, ripped the CD to put on my iPod... set it down. What do I see?


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#25
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NiGHTS conquors France!

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Kentilan, tell us if you see any purple jesters, alright? ^_^

#26
Huruyami

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NiGHTS conquors France!

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Kentilan, tell us if you see any purple jesters, alright? :P



I think that's where NiGHTS gets his makeup. LOOK AT THOSE EYELASHES

#27
Kentilan

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This is the logo on my books to learn Japanese:

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I wonder why I've never noticed it before.

#28
Noctourne Wonderland

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I think that's where NiGHTS gets his makeup. LOOK AT THOSE EYELASHES

NiGHTS's eyelashes never fail to amaze me. They're HUGE! Maybe Wizeman created him with it. Maybe it's Maybeline. No, it's L'Oreal PARiS!

#29
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Was just trying to find the pic I took years ago but can't find it.

There is a bakery in my town called "TWiN BAKERY" which I find double the irony lol.

#30
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Was just trying to find the pic I took years ago but can't find it.

There is a bakery in my town called "TWiN BAKERY" which I find double the irony lol.

Do they sell poppyseed bagels? They could call them TWiN Seeds. :P

#31
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Do they sell poppyseed bagels? They could call them TWiN Seeds. :wacko:


LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOLLERCOASTER.
I too have noticed a lot of stuff like that...not to mention Triforces. DiRT is a good example, except DiRT is like lack-of-class and NiGHTS is like class-o-rama.


Bite my sparkly purple ass!

#32
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Coincidence- I was just thinking about how I meant to post here, then there it was with the list of unread posts. Yay!

There's an Australian actor named iOTA. Is that also what a small amount of NiGHTS is called? :)

#33
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I notice this everytime I see the lowercase "i". Maybe they do it to attract NiGHTS fans...

EDIT: I forgot about this one. My family recently got Verizon internet and TV. The logo...

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